Higher Education
Higher Education
12 November 2010
Venue: Northampton Suite, City University, London
The seminar will see leading marketers give two viewpoints on the key issue of university positioning in a rapidly evolving HE market where institutions need to adapt to global and local change, challenging operating environments, political change and the potential introduction to the UK of a price differentiated market.
Each speaker delivered a 45 minute talk on the role and practical application of strategic positioning for universities in the context of a transforming market.
Speaker 1 – the academic perspective
Dr Felix Maringe is currently Chair of the Marketing Higher Education SIG of the Academy of Marketing. He teaches Marketing, Management and Leadership in the School of Education at the University of Southampton where he is senior lecturer.
Felix is widely published in Education Management and Leadership Journals specifically and in education journals more generally. Areas of research concentration include Marketing of HE; Organisational and Leadership Decision Making; choice and decision making in education; globalisation and internationalisation of HE.
With Nick Foskett, Felix currently leads a global survey of the impact of globalisation in HE. Apart from highly rated publications in academic and international journals, Felix has published the widely used Higher Education Marketing: Theory and practice with Paul Gibbs. His next book co edited with Nick Foskett entitled Globalisation and Internationalisation of HE is due for publication in September 2010 by Continuum.
Speaker 2 – the commercial perspective
Robert Jones is head of new thinking at Wolff Olins, the brand consultants, and senior business fellow at the University of East Anglia. He is author of 'The Big Idea' (Profile Books, 2000), which argues that any organisation that wants to stand out must stand for something compelling and resonant, and is currently writing Brand Next.
Over the last fifteen years, Robert has helped over fifty organisations, in the UK and globally, to find their big idea. He's worked in four main fields.
In financial services, his clients have included NatWest, Irish Life, Société Générale, Winterthur, Credit Suisse, Abbey and the private equity firm Olivant.
Professional services clients include Accenture, Hyder, Cameron McKenna, PricewaterhouseCoopers, Spencer Stuart, Stanhope, Chiswick Park, Experian, British Land, Savills, the Crown Estate, Colliers, Chelsfield and Ericsson.
Among not-for-profit organisations, Robert has led projects with Samaritans and Amnesty International.
Robert is also deeply involved in cultural and heritage organisations, and has worked with Tate, the National Trust, Historic Royal Palaces, CABE, the Aldeburgh Festival and the National Portrait Gallery. For six years, Robert was a member of the Council of the National Trust.
Robert started his working life as a research fellow of Selwyn College, Cambridge, where he specialised in philosophy and literary criticism. He then helped create the Cambridge-based change management consultancy Baddeley Associates, where his clients included BT and ICI. Robert joined Wolff Olins in 1993, and UEA in 2008 where he is Course Director for the MSc Brand Leadership course.
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