About The Chartered Institute of Marketing’s HE Market Interest Group (CIMHEMIG)

From construction to finance, hotels to travel, The Chartered Institute of Marketing (CIM) supports a range of market interest groups (MIGs) that bring together marketers with specific industry knowledge. See www.cim.co.uk/migs for a complete list of available MIGs. CIM members can join up to three MIGs free of charge, just call +44 (0) 1628 427120 to join a group. You will then be added to the database and you’ll receive our updates etc in addition to broad-based CIM information.

For details of the benefits of CIM membership, please see www.cim.co.uk/benefits.

The Strategic Vision of the CIM Higher Education MIG

To be the voice of the higher or further education marketer, providing support through leadership, networking and training, while at the same time enhancing the standing and profile of the profession by celebrating innovation and nurturing best practice.

Aims

• To help build the network of professional marketers by recruiting and retaining members and studying members
• To disseminate best practice and marketing content in the sector
• To become the voice of the marketing profession in the sector
• To enhance the professional standing and profile of those working in the marketing field in or around higher education

The purpose and benefits of the HE Member Interest Group

Best practice

We share common problems - influenced by internal and external factors. We feel that it will be beneficial to share experiences and mistakes and identify best practice - particularly where we feel it might translate to and from other sectors.

Network of like-minded professionals

In the same way that it is useful to meet other marketers through the Institute, it is especially useful to meet other marketers that work in HE or FE. It enables us to facilitate follow-ups, potential collaboration, mentoring and networking.

Key issues

We intend to use the HE MIG to indentify key issues/common problems that as a group we can research and pool our experience/expertise to identify key solutions on a more formal basis.

Professional development

The HE MIG intends to influence the future development needs - and how they can be met from within The Institute or via the group itself, by pooling our resources or identifying key training needs we wish to facilitate.

Terms of Reference

1. Membership to encompass:-
   • Staff working within higher education - with a particular interest in the strategic development of all aspects of the marketing spectrum.
   • Higher Education staff in non University and HE College settings (further education colleges, training organisations, TDA etc)
   • Those not directly employed within higher education but who are actively engaged with or interested in marketing developments within higher education.
2. Identify best practice in all areas of marketing.
3. Provide a forum for discussion and debate.
4. Act as a voice for the higher education marketing profession in lobbying senior decision-makers.
5. Actively input to the future development and support of The Chartered Institute of Marketing related activities in the field of higher education marketing.
6. Provide a supportive network of like-minded colleagues.
7. Share information and ideas where commerically appropriate.
8. To promote the importance of a strategic approach to marketing and its relevance to high level business planning.
9. To pro-actively look for opportunities for appropriate continuing professional development for members and colleagues which will raise the quality of marketing practice within higher education.
10. To work with colleagues in sister marketing networks such as the Universities Marketing Forum, CASE, The Marketing Academy, the FE Marketing Network, HEERA.