Following changes to HEFCE funding and a cap on full-time undergraduate student numbers with heavy penalties being predicted for over-recruitment, now more than ever, there is a need to increase the competitiveness of universities. Marketing and Communications professionals are once again in the spotlight and potentially bear the burden of their institution’s future success.

After the successful launch of HE MIG in February 2008, our second annual conference – The Challenge of Competition in Higher Education –was held at St.James’ Park in Newcastle Upon Tyne on February 26, 2009.

The Conference considered marketing in a downturn and featured views on the latest funding situation from Professor Neil Gorman, Vice-Chancellor of Nottingham Trent University and Professor Paul Younger, Pro-Vice-Chancellor for Engagement at Newcastle University.

A range of breakout sessions covered what business values from higher education, internal engagement, managing your brand through new media, CRM and cross media recruitment strategies, HE marketing in a downturn and how to conduct effective market research. Click here to view the full agenda and speakers.

Slides of the presentations are available, please email c.downes@uel.ac.uk.

Please note that attending the Conference or any of our Continuing Professional Development events will count towards your CIM CPD hours. This Conference will earn four hours CPD.