Marketing within a higher education context is growing in importance as the nature of the HE market place continues to change both nationally and globally. As a response, a group of marketers within higher education, together with the Chartered Institute of Marketing, have established a new national marketing forum. The group aims to:

• build the network of professional marketers
• develop a continuing professional development programme
• disseminate best practice
• enhance the professional standing of marketers in and around higher education

Bringing together marketing professionals of all levels from across the HE and FE sector, the group aims to develop an exciting programme of events and training to share best practice and nurture the talent of future marketing professionals.